Wippy brand was looking to revamp its image and highlight its commitment to natural body care. That's why at Kaser, we took on the task of developing its new branding and visual identity by working on a proposal that reflects the freshness of its products through a modern and elegant design.
The choice of colors and typography was key to achieving an attractive and coherent image with the brand's values. To create a visual identity that reflects the care and purity that characterize Wippy's products, pastel tones and a soft, legible typography were chosen. Additionally, we incorporated graphic elements that allude to nature, such as coconuts and fruit illustrations, which come together to create a harmonious and distinctive ensemble.