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Sello Buen Diseño 2022

The Sello Buen Diseño (Good Design) Seal is a distinction granted by the Secretariat of Industry and Productive Development of the Nation to products from the national industry that stand out for innovation, sustainable local production, market positioning, and design quality. Distinguished products can achieve greater visibility at the national and international levels. They also have the opportunity to participate in business rounds, exhibitions, and become part of the Buen Diseño catalog. The evaluation and selection process is always carried out by a committee composed of renowned design representatives and professionals from various productive sectors.


At KASER, we encourage our clients to apply for this distinction because we believe in the value that design brings to every productive effort companies make to stand out in increasingly demanding markets. We are proud to support them, and together, we have achieved several distinctions since we started participating.


Tornadore is a family-owned company with over 130 years of experience in the sale of fish and seafood, an iconic brand in the southern area of Buenos Aires. We worked on their branding, giving identity to their new line of vacuum-sealed products: 4 boxes with different combinations of fish and seafood. It's a unique concept of "seafood platters." With the motto "from the depths of the sea to your kitchen," we designed a system that positioned the brand in the premium segment, offering an innovative product for consumers.


If you want to submit your brand for the next call of the Sello Buen Diseño, please email us at kaser@kaser.com.ar.

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