TFC

Brand Development — Fitness Equipment

BRIEF

In 2025, an entrepreneur with experience in gym equipment rental approached Kaser with the goal of launching a proprietary fitness equipment brand. After exploring international manufacturing options, the challenge was to build a strong brand identity capable of competing in a highly demanding market and to establish a solid foundation for business growth.

SOLUCIÓN

Kaser developed the brand identity from the ground up, including name definition, monochrome logo design, and overall branding guidelines. As a strategic complement, a mini business plan was created to organize the commercial model and define the next steps for digital presence and catalog expansion.
The result was a clear, professional, and scalable brand, designed to grow within the competitive fitness equipment market.