For the FW23 campaign, Runik sought a visual and strategic concept that emphasized athletes' continuous progress and personal growth. The goal was to highlight movement and energy in a studio setting that captured the brand’s essence and visually connected with the audience. The client requested that the "Always Forward" spirit be reflected in each visual piece, ensuring that the photos and videos conveyed the dynamic essence of the collection and showcased the quality of the products for the seasonal lookbook.
To bring the "Always Forward" concept to life, we opted for a studio production that combined graphic elements with an energetic atmosphere. Colored tapes reflecting the campaign’s visual identity were used to create a vibrant, modern setting that emphasized a sense of movement. Athletes' poses were strategically planned, using diagonals and careful lighting and shadow work to highlight the dynamism of each garment. The images captured both the campaign’s essence and product details, contributing to a striking and cohesive lookbook aligned with Runik’s visual identity. The result was an inspiring campaign that motivates the audience to keep progressing in their athletic journey.
