Runik sought a visual campaign that embodied the essence of the "Just Keep Moving" concept for its FW22 line. The goal was to inspire its audience with images that conveyed movement, energy, and constant motivation. They requested a striking aesthetic that used light and shadow on a dark background to highlight the athletes' strength and determination. Runik wanted each image to capture the connection between action and emotion, motivating athletes to persist on their journey.
For Runik's "Just Keep Moving" campaign, we created a series of photos and videos focused on the concept of movement as a source of inspiration. We chose a dark background with brown tones, allowing us to play with light and shadow, creating contrasts that highlighted the athletes' dynamic poses. The captured images emphasize energy and dynamism, reflecting the connection between action and emotion. Each pose was carefully designed to convey perseverance and commitment, reinforcing Runik's message about the importance of staying in motion and always moving forward.
