Runik wanted to create a visual campaign that captured the essence of its "Unstopable" concept for the SS24 line. The objective was to convey the athletes' drive and determination, emphasizing their constant energy and connection to sports. They requested that the campaign photos and videos be shot in a studio, with an innovative post-production approach to simulate real outdoor sports environments. They sought a visual representation that portrayed athletes in action, blending the studio’s functionality with the aesthetic of outdoor sports settings.
For Runik's SS24 campaign, we conducted a photo and video shoot in a studio, capturing dynamic shots of athletes in action that aligned with the "Unstopable" concept. In post-production, we applied digital backgrounds simulating outdoor environments such as tennis courts, soccer fields, athletic tracks, stadium bleachers, plazas, and parks. These digital backgrounds created a visual connection with real sports venues, enhancing the spirit and energy of sports without leaving the studio. Additionally, we developed branding pieces to reinforce the campaign identity on social media and digital platforms, maximizing Runik's connection and interaction with its audience.
