Runik requested us to develop a campaign that would capture the essence of its new SS24 collection, centered around the concept of "Unstopable." The brand wanted to reflect the energy and determination of athletes, showcasing the relentless drive that pushes them to exceed their limits. They required a visual and video campaign that conveyed dynamism and a connection with sports environments, highlighting both the product quality and brand identity. Additionally, branding assets for social media and digital advertising were needed to maximize reach and audience engagement.
For Runik's "Unstopable" campaign, we developed a central concept that inspired all creative pieces, focusing on the constant drive of athletes. We conducted the photo and video shoot in a studio, capturing dynamic images of athletes in action. During post-production, we added digital backgrounds simulating outdoor environments, such as tennis and soccer courts, athletic tracks, stadium stands, and parks, visually connecting the campaign to real sports settings. We also developed branding assets that reinforced the campaign's identity and implemented a comprehensive social media and digital advertising strategy to maximize reach and engagement. With "Unstopable," Runik inspired athletes to keep pushing forward, strengthening its position in the sportswear market.
