The Sello Buen diseño (SBD) is a distinction awarded by the Secretariat of Industry and Productive Development of the Nation to products from the national industry that stand out for innovation, sustainable local production, market positioning, and design quality. Distinguished products can achieve greater visibility at both national and international levels. They also have the opportunity to participate in business rounds, exhibitions, and become part of the Good Design Seal catalog. The evaluation and selection process is always carried out by a committee composed of prominent representatives from the design field and various productive sectors.
At KASER, we encourage our clients to apply for this distinction because we believe in the value that design adds to every productive effort companies make to stand out in increasingly demanding markets. We are proud to support them, and together, we have achieved several distinctions since we started participating.
Runik is a national sportswear brand that renews its commitment each season, aiming to surprise its customers. In the MOVE #SS2022 campaign, the focus was on promoting inclusion of sizes for all body types, with the concept of "real sizes for everyone." Various communication pieces were created to boost wholesale sales and attract the attention of the end consumer. The strategy resulted in increased brand recognition and acceptance, and strong support for the campaign's premise. Additionally, the brand's customer portfolio and projected sales volumes grew.
If you want to present your brand in the next call for the Sello Buen diseño, please email us at email@example.com.