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The Sello Buen Diseño (SBD) is a distinction granted by the Secretariat of Industry and Productive Development of the Nation to products from the national industry that stand out for their innovation, sustainable local production, market positioning, and quality of design. The distinguished products can achieve greater visibility at a national and international level. Additionally, they have access to participate in business rounds, exhibitions, and are part of the Good Design Seal catalog. The evaluation and selection are always carried out by a committee composed of prominent representatives of design and various productive sectors.


At KASER, we encourage our clients to apply for this distinction because we believe in the value that design adds to every productive effort companies make to stand out in increasingly demanding markets. We are proud to accompany them because together we have achieved several distinctions since we started participating.


Noly is a national food company that manufactures high-quality products. The challenge was to reach the tables of all Argentinians. To achieve this, we decided to focus on corporate branding and improve communication to connect with the right consumers. The transformation resulted in increased brand awareness, significant sales growth, the development of new business units, and the opening of international markets. Noly's dream of accompanying every Argentine family at their table is coming true and expanding into new horizons.


If you want to present your brand in the next call for the Sello Buen Diseño, please email us at kaser@kaser.com.ar.

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