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We created a campaign for Noly to promote the launch of their delicious alfajores. We contacted Instagram and Tik Tok influencers, who gave away alfajores to their loved ones and shared the moment on their social media accounts.

In addition, we generated blocks of posts on their feed where this product had prominence, and prepared 3 videos that summarized the proposal, focusing on the action of sharing and creating "the biggest chain of love".

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