MTH SPIRIT promotes the enjoyment of life focused on generating long-term memories through unique and unforgettable experiences. It is a brand closely related to self-improvement, created with the intention of empowering people and helping them believe in themselves to make things happen in their lives.
At Kaser, we wanted to represent all of this in the branding we developed for MTH SPIRIT. We worked as a team to find the most effective, current, and creative way to establish the brand identity, always appealing to the connection with consumers, using a variety of visual tools.
We worked on the logo, brand identity, and key visual, as well as a start-up for social media.