MKW Labs

BRIEF

MKW Labs (Project in Development): An emerging company in the field of natural cosmetics, with the aspiration to highlight its future quality, innovation, and unwavering commitment to sustainability.

MKW Labs approached Kaser with the vision of creating a visual identity from scratch. Their goal is that, once launched in the market, the brand can effectively convey its essence and core values, with a special emphasis on sustainability and environmental respect.

SOLUCIÓN

Anticipating the needs and potential of MKW Labs, Kaser embarked on this project with a holistic perspective. We have initiated the design of a key visual that will capture the essence MKW Labs wishes to convey, and we are sketching out a graphic universe that will reflect the future brand's sustainability philosophy. The color palette will evoke nature and purity, and the graphic elements will be specifically chosen to highlight the commitment to sustainability.