La Ideal Patisserie wanted to redesign the packaging for its various business units. The goal was to develop packaging that could also function as gift boxes and to organize the overall visual identity of these products.
We conducted a comprehensive survey of all products offered by La Ideal. We developed a grid and typologies, classified by business units. We designed key concepts and visual elements for each sector of the patisserie and created packaging lines that reflect the brand’s identity. A flagship example is the panettone box, which combines functionality and visual appeal, reinforcing La Ideal's perception of quality and tradition.
