In 2023, the notable patisserie La Ideal relied on KASER's expertise to renew its brand identity. They initially called on us to develop the packaging for their products, but we identified wider branding issues that required attention.
We offered communication and marketing consultancy, and after several meetings, we developed the complete rebranding of La Ideal. We delicately adjusted the isotype to ensure correct application on various supports. Additionally, we designed a brand manual and a detailed brand book, which not only specifies the guidelines for the use of the logo and graphic elements but also tells the story and essence of La Ideal, highlighting its combination of tradition and modernity. We created visually striking pieces that strengthen La Ideal's presence across different platforms.
