At its year-end event in 2023, Kaser sought to redefine the concept of the traditional corporate event and create a memorable experience that reflects the collaborative and innovative essence of the agency.
The event was inspired by the timeless elegance of Venetian masks, symbols of mystery, art, and celebration since the 13th century. During the Carnival, they allowed citizens to break free from social constraints and adopt new roles, a perfect metaphor for the transformation and creativity that Kaser aims to promote.
The event was designed so that participants not only attended a party but actively engaged in creating their own masks. We provided a variety of materials included in the invitation, allowing each participant to bring their unique vision to life. This activity reflected our collaborative approach and how the combination of different perspectives drives innovation and creativity. The event’s motto, "With what face will you look at 2024?", resonated deeply. We closed the year with an optimistic outlook towards a 2024 full of possibilities, strengthening the bonds between our clients and team, and reaffirming our commitment to continue creating and making a difference together. The experience demonstrated that, just like in the creation of the masks, collaboration and creativity are essential to bringing new ideas to life and facing the future with confidence and determination.
