Farmatips, a pharmacy products brand, was seeking a complete update of its visual identity and branding. The company wanted a fresh and modern image that would allow it to stand out in a highly competitive market.
Kaser Comunicación tackled Farmatips' challenge through a work process focused on thoroughly understanding the brand's vision and values. The solution was developed in several stages. We worked to grasp their brand vision and values and then presented a distinctive and attractive key visual and branding proposal that stands out in the pharmacy products market.