Pymes de 3 de Febrero Click acá
Pymes de 3 de Febrero Click acá
El Banquito wasn’t born to stand still. It’s a no-frills pizzeria — no tables, no waiters, no detours. A tiny spot in square meters, but huge in attitude.
Its stage is the street, its language is the quick stop, the slice in hand, the bite before it gets cold.
They asked us to create a brand for that real, urban moment. Something that speaks its own language, that breathes the same music as its people, that blends humor, style, and identity.
The challenge wasn’t to design a brand — it was to bring it to life from second one.
At Kaser, we chose not to design an identity. We chose to tell a story.
A visual story built from playful illustrations, bold colors that scream “look at me,” and a logo that could live on a street sign, a t-shirt, or a pizza box.
El Banquito doesn’t communicate — it expresses itself. That’s why we designed a graphic system that moves like the city: fast, spontaneous, unapologetic.
Stickers, packs, social media... every surface became a way to build character — to let the brand say exactly what it is, without needing to explain it.
