The challenge was to renew the image of Desiderio Tango, a quintet of musicians with a unique lineup that includes piano, violin, double bass, cello, bandoneon, female and male vocals, and dance. A comprehensive analysis of the brand and its social media presence was required to elegantly and authentically reflect the essence of Argentine music.
We conducted a thorough analysis of the brand and its social media channels to better understand their values and the essence of their music. We developed a new visual identity that could elegantly and authentically convey what Argentine music sought to transmit. This included creating a new logo and selecting visual elements that reflected the passion and sophistication of tango. We designed Desiderio Tango's social media profiles to reflect the brand's new visual identity. We created visually appealing content that highlighted the uniqueness of their musical lineup and the experience they offer. We designed flyers and promotional materials for their live performances, ensuring visual consistency throughout their communication. This change in image and presentation resulted in new bookings for their show.