Croppers

CROPPERS – Copa América

BRIEF

During the Copa América, KASER identified an opportunity to leverage the atmosphere of football passion as a platform to drive sales, strengthen brand identity, and build a deeper connection with consumers.
We understood that the challenge was not just to join the event, but to integrate authentically into the cultural conversation around the tournament without losing the brand’s fun and laid-back tone. At the same time, we proposed positioning the concept of “Croppear” as a way of living and sharing moments around football.
The strategy needed to bring together branding actions, product launches, and commercial activations that could connect with the audience in real time and drive direct traffic to the online store.

SOLUCIÓN

Based on this approach, KASER designed an integrated campaign to accompany the Copa América, combining branding, engagement, and direct sales. The proposal was built around establishing “Croppear” as the core of the communication and developing actions tailored to each match played by the Argentine National Team.

We created special match-day combos, a giveaway featuring a branded snack box, and the “Cropprode”, an interactive Instagram Stories dynamic where users had to predict match results to win prizes. In parallel, we teased the launch of the new chocolate-covered peanuts and activated key cultural dates to amplify the campaign’s reach.

All communication included direct links to the online store, turning engagement into sales, while the brand’s fun and relaxed tone strengthened its connection with the community and invited people to share truly “Croppeable” moments.