Croppers

Friendship cant be explained — it gets Cropped

BRIEF

Croppers wanted to appear closer to its community and give its content a fresh twist. That’s how we set ourselves a summer challenge: to create a campaign that positioned the brand as more than just a snack. The goal was to connect with the audience on an emotional level, humanize Croppers, and tell stories where the product naturally fits into everyday moments that define friendship.

SOLUCIÓN

At Kaser, we developed a series of short audiovisual stories featuring a diverse group of friends — each with their own routines and styles, yet always coming together to share. Through voice-over narration and the subtle presence of the product, we built a campaign that feels close, emotional, and easy to relate to.