Chisap: A factory with over 60 years of experience in producing hot dogs, hamburgers, baked goods, and condiments in Ciudadela, Buenos Aires, Argentina. The brand was looking for a strategy to communicate a product considered a commodity and establish a more emotional connection with its customers.
We developed a creative strategy that transformed the perception of Chisap's products. We created the concept "Let every day be a party", which brought Chisap to the table in a joyful and guilt-free way. This slogan became the heart of the brand, representing its essence and connecting emotionally with consumers. We refreshed the brand's image, updated its website, and kept its social media platforms active and creative. We successfully reached a larger audience in a fun and trustworthy manner.