Posta SRL is a company with more than 30 years of experience designing and manufacturing outdoor furniture, beach and camping gear, as well as ironing boards and household items, all marketed under the brand POSTA.
The project focused on rebranding the company, refining the logo with simpler lines that reflect the changes the brand had been making in its products. From KASER Comunicación, we worked on the logo, developed icons for product lines, and defined a color palette. This was applied to social media, brochures, product catalogs, product sheets, and communication for the corporate WhatsUp sales channel.
This change in image translated into benefits for the client: the new way of communicating and showcasing their product portfolio led to new and improved sales.
