Pikoteo, an American smokehouse with a Latin soul in Washington, United States, was in search of a brand strategy and identity that would emphasize its uniqueness in a competitive market.
We delved into the local environment, explored the culinary landscape, and drew inspiration from cultural diversity to create a distinctive proposition. Our strategy focused on blending the eclectic and exotic, bringing to life an unparalleled culinary universe that would resonate with diners.
