The challenge was to unify the identity of Casas Latinas, a collection of unique locations bound by the shared experience and hospitality. A reorganization of web and social media information was required, emphasizing the unique visual identity of each Casa to reflect its essence.
We optimized the presentation of information on the website and social media to ensure a clearer and more appealing user experience. We created a distinctive visual identity for each Casa, highlighting the essence and personality of each location. Our focus was on the color palette. We opted for warm and homely colors that evoke the Latin spirit. These colors reinforce the core values of Latin culture, such as love, passion, and diversity.
