Alumetal

Alumetal Rebranding

BRIEF

Alumetal is a company with over 25 years of experience in aluminum and PVC carpentry. From KASER, we identified that its visual identity and digital ecosystem no longer reflected the company’s current level or future projection, especially in light of the launch of a new business unit focused on high-end interior products and custom design.
The challenge was to update and organize the brand to support this new stage, build a more contemporary and professional identity, and establish clear foundations to improve communication, positioning, and business growth.

SOLUCIÓN

From KASER, we developed a rebranding process focused on modernizing and elevating the brand while preserving its trajectory as a key asset. A stronger and more coherent visual system was created, primarily applied to digital communication and the optimization of the Instagram profile.
The proposal prepared the ground for the development of a new website, the reactivation of LinkedIn, and the construction of the brand universe for the new interiors business unit, achieving an identity aligned with

Alumetal´s premium positioning.