Innovate Insurance Cycle is a leading company in insurance verification and billing, with over 10 years of experience in reducing errors and improving efficiency in the healthcare field. Innovate Insurance Cycle approached Kaser with the challenge of updating its brand identity and effectively communicating it both digitally and through tangible products such as merchandise. The goal was to refresh its image to reflect a more modern brand without losing the seriousness and trustworthiness required in the insurance sector.
Kaser took on this project with an integrated approach, starting with the redesign of Innovate Insurance Cycle's brand identity. We developed a new logo and a fresh, modern color palette while always maintaining the essence of seriousness and professionalism. Additionally, we focused on digital communication and the creation of tangible products to strengthen the brand's presence on all fronts. From optimizing their website to designing merchandise materials, each element was carefully crafted to convey Innovate Insurance Cycle's new image. The result is a renewed and coherent brand identity that reflects Innovate Insurance Cycle's modernity and reliability in the field of insurance verification and billing. This transformation positions Innovate Insurance Cycle as a leader in its sector, ready to tackle market challenges with an updated and relevant image.
