With the aim of informing children about the sustainability of paper and its production process, the Kaser team, in collaboration with Celulosa Argentina, developed illustrations and created the character 'Superpapel.' This new superhero explains in a simple and dynamic way how natural fibers used for the production of various company products are generated, the continuous reforestation cycle that makes its production renewable, and the multiple uses of paper in everyday life. The goal is to convey this message to the youngest, educating them about sustainability and recycling from an early age. The videos developed by Kaser Comunicación are disseminated on Celulosa Argentina's Instagram, Facebook profiles, and YouTube channel.
https://www.resmasboreal.com.ar/superpapel/
https://www.facebook.com/ResmasBoreal/
https://www.instagram.com/resmasboreal/
https://www.youtube.com/watch?v=FaPuDVWrboA&feature=youtu.be
