Ergo - Driving Data Culture needed to improve internal communication and endo-marketing, particularly due to a high turnover of staff.
We created a unique character that would be exclusively used in Ergo's internal communication. This character became a central figure for enhancing employee communication and engagement, serving as an effective spokesperson to convey the company's values and culture in a creative and entertaining way. It helped communicate Ergo's internal policies and benefits more effectively. The character generated interaction and a sense of belonging among employees, resulting in a more positive and engaged work environment. Through its strategic use, Ergo was able to improve its workplace climate and reduce employee turnover, thereby contributing to a more stable and committed work environment.
